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FOURTH
SEMESTER |
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HUMAN RESOURCE MANAGEMENT (Course 401)
UNIT-I Introduction
Concept, objectives,
importance & function of HR department, manpower planning,
policies, programs and procedures.
UNIT-II Internal Mobility and Staffing
Recruitment:
Factors affecting recruitment, sources of recruitment. Selection :
process, selection test, interview, group discussion, orientation,
placement, promotion, demotion transfer and job analysis.
UNIT-III Training and Development
Objecting and
importance of training, training methods- on the job training,
vestibule training, apprenticeship, development methods-case
study, business games, in basket, role playing, sensitivity
training, transactional analysis, special course, coaching,
understudy, position rotation, multiple management, selective
readings, special meetings, special projects, career development.
UNIT-IV Compensation
Careers planning and counseling, wage
determination and incentives performance appraisal: methods and
job evolution. Job analysis: job description and job
specification.
UNIT-V Employee Welfare service and Society
Welfare
activities : housing facilities, canteen, fringe benefits, working
environment, health and safely to workers, voluntary welfare
scheme for education, social security measures Wages and salary
determination
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SALES MANAGEMENT (Course - 406)
UNIT-I Introduction
Meaning, Concept and principles of
sales, distinction between marketing of sales, distinction between
marketing selling and retailing, sales organization –its forms and
its relationship with other functionaries of sales department.
UNIT-II Sales Manager
His role, qualities, duties and function. Sales force-type
of salesman, duties and responsibilities of salesman, selection
and training and remuneration of salesman.
UNIT-III :
Supervision of sales forces-motivation
and evolution of the sales force, sales territories, quotas and
reports; sales conferences and convention.
UNIT-IV Sales Promotion
Concepts and importance,
Types of sales promotion, factors influencing sales promotion,
integrated approach to sales promotion, sales demonstration-its
techniques and advantages.
UNIT-V Prospecting the customer
Meaning,
Characteristics, types of prospects, buying behavior and pattern,
buyers motivation, meeting buyers resistances. Method of handling
objection of the prospects closing a sale and its techniques,
After sale services.
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PRODUCTION AND OPERATIONS MANAGEMENT
(Course 402)
UNIT-I Operation management, Layout and location decisions
Definition, criteria of performance
for the production and operations management system.
Jobs/decisions of production/operation management. Classification
of decisions areas. Brief history of the production and operation
management function. Features, basic principles, basic types of
layout, merit and demerits Optimization in a product/line layout
optimization in a process layout. Application in service
industries. Locations decision. Behavioral aspects in location
planning.
UNIT-II Material Management
Inventory control, EOQ,
simple deterministic Models, ABC analysis, value analysis/value
engineering. Purchasing research, vendor relations and selection
of vendors. Material requirement planning, (MRP) -An overview.
UNIT-III Production management
Production
planning, production control. assembly line balancing, types of
productions and productions systems, maintenance mgt. work-study
and work design. Productivity and method of improvement.
UNIT-IV Quality Management :
Quality management as
a corporate strategy, statistical methods and process controls
charts, acceptance sampling, total quality management (TQM). motivation
in quality management. ISO 9000 and 14000 series. ‘ Just in time’
production.
UNIT-V Introduction to Operation Research
Linear
programming, simplex method, Big method, Two-Phase Method
definitions and distinctions between CPM & PERT, Networking
Diagram and Time Calculations.
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FINANCIAL MANAGEMENT (Course - 403)
UNIT-I Introduction
Nature and scope of
financial management, finance function, profit/wealth
maximization, Function of financial managers. Concept of time
value of money, Sources of finance –short term, long term sources
and shares debentures, term loans, GDR, mutual funds, venture
capital financing. Short term sources.
UNIT-II : Capital Budgeting : Meaning, objectives,
mature of investment decisions, pay back methods net present value
method, profitability index, internal rate of return method.
UNIT-III : Cost of Capital : Introduction,
significance, concept, cost of components of capital, capital
assets prancing models, weighted average cost of capital.
UNIT-IV : Management of Working Capital :
Working
capital management, meaning, scope, Importance, determinates and
sources, Approaches of working Capital Management. Of cash,
inventories and receivables.
UNIT-V :Capital structure :
Capitalization meaning,
importance. Over capitalization, under capitalization and optimum
capitalization capital structure: meaning, forms and determinants
of capital structure, Operating and financial leverage, planning
the capital structure by EBIT_EPS analysis
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MARKETING MANAGEMENT (Course - 404)
UNIT- I Introduction
Marketing : Nature, meaning, scope,
concepts, orientation towards market, marketing mix, Customer’s
value and satisfaction-concepts and delivery. marketing
environment: needs, trends in macro environment and micro
environment forces. Introduction to strategic marketing.
UNIT-II MARKETING SEGMENTATION
Segmentations
–Concepts of market segmentations, patterns and process of
segmentation, segmenting consumer Markets, market targeting,
Positioning Concept and types.
UNIT-III Concepts of product and Branding
Product:
Concepts, product Level Hierarchy, Classification of Products,
Products Mix, Product Line, Product Life, Cycle, Product
Positioning. Brand; Concept, Challenges, Brand Equity, Brand
Repositioning.
UNIT-IV Distribution & Pricing
Channel Dynamics.
Pricing: objectives, factors influencing pricing, basic methods of
pricing and pricing strategies.
UNIT-V Promotion & Marketing Program
Promotion;
Promotional Mix, Managing Advertisement –Objectives, budget,
Message. Media Planning and Sales Promotion Tools.
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MIS &E-COMMERCE (Course - 405)
UNIT-I Decision Making And MIS
Structure and
Unstructured decisions, Foundation of information systems-types of
information, MIS and DSS , operating elements of information
System, structure of information systems, Evolution of information
System, Typical information System.
UNIT-II Systems Analysis and Design
Systems
Analysis concepts, system concepts applied to MIS distinction
between physical system and information system. Design
consideration, online and distributed environments,
multiprogramming, multiprocessing, real time systems.
UNIT-III Data communication and Networking
Fundamental Communication concepts, hardware requirements,
Software, networking-concepts, LAN, Networking-topologies, types
of switching.
UNIT-IV E-Commerce
Concept, importance, recent
trends, Problems, Internet tools and Techniques, Legal and
security issues of e commerce.
UNIT-V Recent Trends in IT
ERP, Business process
re-engineering, emerging trends in it.
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